IF YOU'RE A CHEESE LOVER like I was, you'll know how hard it is having to give up its delicious flavour for health or moral reasons.

Even though it's fairly well known that regular cheese is like eating a ticking time bomb when it comes to your health…

• It's high in salt which leads to risk of high blood pressure, cardiovascular disease, and type 2 diabetes…
• It's chock full of artery clogging saturated fat that some doctors call a heart attack waiting to happen…
• And rammed full of calories meaning it piles on the pounds…

But what you may not know,

Is that every mouthful of cheese you eat,

legally contains a certain amount of pus from cows udders…

It's gross and if you're anything like me, you've probably never heard about this before…

Let me explain…

You see 99% of dairy cows are kept pregnant for much more of their lives than they would be naturally,

This is so that they can be milked much more than they would be in the wild,

Using large machines to get as much milk out of them as possible.

These machines cause enormous pressure and stress on the cows and their udders.

Meaning up to 1 in 6 cows suffer from something called mastitis.

Which in simple terms is an infection of the udder due to over milking.

This is such a common occurrence in America that the United States Department of Agriculture (USDA) legally allows an acceptable limit of "somatic cells".

Which is a nice way of saying pus.

Yea, the same stuff you squeeze out of a spot.

In all dairy products.

And those gross infected cells go right into the cheese that then ends up on supermarket shelves.

And ultimately people end up eating.

According to the USDA themselves.

There are up to 1 million pus cells in just a tablespoon of the milk that is used to make cheese.

But this is just one part of the dairy industry that they don't want you to know about…

It gets worse.

The heartbreaking plight of the mother cow ripped from her child over and over again… I.E. WHERE CHEESE COMES FROM...

If you're a vegetarian or meat eater that thinks eating cheese or milk isn't that cruel, think again.

Because by many measures the dairy industry is actually much crueler than the meat industry.

A dairy cow is put through so much stress in her lifetime…

That the average lifespan is half of what a natural cow would live to…

It starts when a cow is old enough to be artificially inseminated for the first time.

That's a nice way of saying impregnated by a human.

(The dairy industry has a lot of these terms that makes horrible things sound normal.)

A dairy farmer uses his fist to prepare the cow for artificial insemination.

Once sufficiently loosened up she's locked into a steel gurney and a large turkey baster like device is used to impregnate her.

When she eventually gives birth her calf is brutally ripped from her straight away.

Cows make a horrible wailing sound for days after this as they mourn the separation from their baby.

If the calf is male it is either sold off for veal, or it is slaughtered on site and discarded.

If the calf is a female she'll be kept on the dairy farm in a separate location until old enough to be inseminated herself.

Once she's given birth, the cow starts getting milked on a daily basis.

She's pumped full of hormones regularly to ensure she keeps producing milk for much longer than she naturally would.

This increased amount of milking is what leads to the udder infections I mentioned earlier.

Now, even with all the extra hormones eventually the milk dries up and the cow is artificially impregnated again to start the cycle all over.

All this means the average dairy cow lives to about half the age it naturally would.

When i first learned all this i was shocked…

As you may well be…

And I went deeper down the rabbit hole.

I discovered something else about regular dairy cheese that shocked me…

It's unbelievably bad for the environment.

Did you know that there are roughly 270 million dairy cows in the world?

And that number is growing daily.

Now here's the part where it gets crazy…

Every day each one of those cows eats 20 pounds of food…

For every 1 gallon of milk produced it consumes 30 gallons of water…

And according to one Danish study¹ mentioned in Time magazine, the average cow produces enough methane per year to do the same greenhouse damage as four tons of CO2.

If you do the maths,

each dairy cow is the equivalent of driving an average car for 8000 miles each year.

But how does not eating dairy help? Won't those cows still be bad for the environment?

This is a really good question. The short answer is if you reduce your dairy consumption, less new dairy cows will be bred going forward.

It will begin to ease the burden on the environment from dairy.

It will slow down the amount of new calves and dairy cows having to suffer.

It won't be an overnight change.

But by spending your hard earned dollars on dairy alternative products, you can help to start reducing the impacts.

You can start doing your bit for the environment and animal welfare.

The less money large dairy farming corporations make, the more they will invest in alternatives.

And this is how I came to believe that…

When I added it all up, eating cheese didn't make a lot of sense?

• Dairy was clogging up my arteries with bad cholesterol, which significantly was increasing the risk of me keeling over from a heart attack.
• It's high in salt which is terrible for my blood pressure levels.
• It was full of all this gross pus I never knew about…
• And it was terrible for the environment.

Yet the fact remained…

Mac and cheese is DAMN tasty…

There's just no denying it.

It's really, really tasty.

So I went on a journey to try and find an alternative…

• It had to be healthy…
• It had to be kind to animals…
• And it had to be better for the environment.

But it had to be delicious…

So I didn't have to give up any of the cheese dishes I loved.

My search for the ultimate plant based cheese…

I haven't always been a vegan.

I ate cheese in a past life and I'm not ashamed to admit that yes, it does taste good.

So I went on a quest for the ultimate way to make plant based cheese meals.

What I found wasn't great.

Most of the plant based cheeses on the market were plasticky, nasty and had very little flavour.

Even worse they had tons of artificial unhealthy trans fats that were just as bad, if not worse, for your cholesterol than regular cheese.

What's the point of swapping to vegan cheese if it's WORSE for your health?

So I asked my friend Jade, she's a yoga teacher from the UK, she's vegan, but LOVES her food.

I met her whilst on vacation in Mexico…

She replied straight away with a chuckle…

"Tell me more," I said.

Jade explained to me that she uses a delicious golden powder called nutritional yeast.

But she made super clear,

it can't just be any sort of nutritional yeast.

The one she gets is especially imported from a supplier in the south of France.

She told me how when she became a vegan she did all this research into the best way to make cheesy dishes.

And that nutritional yeast came up time and time again.

But it was SUPER hard to find one that wasn't genetically modified or loaded with synthetic vitamins.

Firstly 99% of the time it is sprayed with artificial B12, this basically means instead of wholesome, delicious, nutritional yeast.

You're getting a frankenstein hybrid product that is part synthetic multivitamin…

Secondly she told me most nutritional yeast is actually genetically modified.

Finally she told me a lot of the nutritional yeasts she tried actually didn't have great flavour…

Apart from the one she found from a supplier in the south of France.

The problem was, she said, it was only made in small batches and regularly sold out.

So she'd have to buy it in bulk.

I wanted to learn more about this mysterious superfood my friend had discovered…

So, I asked her for the details of where to buy it…

and I got in touch with the supplier.

Lo and behold…

They were sold out, again.

But he did tell me something very interesting.

They were starting a small production line in the USA.

They'd found a beautiful spot in Cedar Rapids, Iowa where they could culture their incredible nutritional yeast in the United States.

They were just looking for someone to help them get a foothold in the American market.

I couldn't believe it and I was very interested…

Who am I to bring this product to market?

Hi, my name is Eddy and I'm the founder of Gloriously Vegan.

I believe eating plant based is a healthy, sustainable and morally right way of living and I founded Gloriously Vegan to share simple vegan recipes to the world.

It's simple! Before i started this journey, I couldn't COOK!

That's PRECISELY the reason i started Gloriously Vegan.

See Gloriously Vegan is a collaboration between a group of talented chefs from around the world.

The sole goal is to make following a vegan diet easier.

My team of chefs loved the flavour and told me with two thumbs up we should definitely go ahead with this.

Imagine IF CHEESE WAS GOOD FOR YOU, how much of it would you eat?

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Adding Noochy Licious to your diet in place of cheese is one of the best things you can do for your body!