She replied straight away with a chuckle…
"Tell me more,'' I said.
Jade explained to me that she uses a delicious golden powder called nutritional yeast.
But she made super clear,
it can't just be any sort of nutritional yeast.
The one she gets is especially imported from a supplier in the south of France.
She told me how when she became a vegan she did all this research into the best way to make cheesy dishes.
And that nutritional yeast came up time and time again.
But it was SUPER hard to find one that wasn't genetically modified or loaded with synthetic vitamins.
You see nutritional yeast is available in the bulk bins at some health food stores but that stuff has a few problems.
Firstly 99% of the time it is sprayed with artificial B12, this basically means instead of wholesome, delicious, nutritional yeast.
You're getting a frankenstein hybrid product that is part synthetic multivitamin…
Secondly she told me most nutritional yeast is actually genetically modified.
I don't know about you but when I went vegan I wanted to ensure I was only putting nutritious, healthy things into my body.
Finally she told me a lot of the nutritional yeasts she tried actually didn't have great flavour…
Apart from the one she found from a supplier in the south of France.
Lo and behold...
They were sold out, again.
But he did tell me something very interesting.
They were starting a small production line in the USA.
They'd found a beautiful spot in Cedar Rapids, Iowa where they could culture their incredible nutritional yeast in the United States.
They were just looking for someone to help them get a foothold in the American market.
I couldn't believe it and I was very interested...